The Mex Files

Entries categorized as ‘Beer’

Saturday morning cartoons

6 June 2009 · 1 Comment

Terrorists?  Ruh-roo!

John Boonstra (U.N. Dispatch) on a model for fighting terrorists (and narcos) that flies in the face of Dick Cheney and Gitmo (and the Calderon “mano duro” drug “war”), but is grounded in common sense.

scooby-dooConsider the Scooby Doo villains as rudimentary terrorists.  They dress up as scary monsters, terrify the local population, and chase Shaggy and Scooby through endless halls and mismatched doorways.  That they wear masks, and often are after financial gain, may make them seem to resemble old-school bank robbers, but the crux of their power is the terror they invoke in residents.

The mysteries are inevitably solved by the members of the team — Fred, Daphne, and Velma — who remain relatively calm and treat the monsters as criminals — not, say, “enemy combatants” of the beleaguered town.  This is despite the fact that they are impersonating what is, in terms of fear-inducing presence, essentially a child’s equivalent of a bomb-laden terrorist.

But no lockdowns are conducted, there is no torture for information on the monster’s identity, and no pre-emptive strikes.

Doooo!

Rodrigo Contreras Diaz, whose dropped out of business school after two semesters (he was too busy watching cartoons) at learned enough to recognize a loophole in Mexican intellectual property law. And an opportunity. A product that is known to a portion of the public from a foreign registered trademark cannot be registered in Mexico, but nothing is said about registered name that is not a product. Sort of like Like Homer Simpson’s beverage of choice, Duff Beer.

Or, for that matter, the Virgin of Guadalupe. The Roman Catholic Church, under the 1992 treaty between the Vatican and the Mexican Federal Government, has some economic rights within a zone surrounding the Basilica, mostly regarding the regulation of what can, and cannot, be sold — the Church wanted to avoid the situation outside the Metropolitan Cathedral, where Communist literature is sold just outside the main gate. Church lawyers complained about some souvenir vendor’s images of the Virgin (claiming these were not Church-sanctioned images), but — without proof of the Virgin’s actual existence (or, the judge added, as an aside, if She registered a complaint herself) — there was no way to issue an injunction against the vendors.

As Burro Hall discovered, you can buy genuine Duff Beer, even if in his colonia, the bar looks like Death’s waiting room (sort of like Moe’s Bar, only in Spanish)…

duff_beer

Duff: si existe

Los de abajo

At least in cartoon-landia, the Mexican campesino is saved from injustice.

Categories: Beer · Economy & Business · Food and Drink · Terrorism · Virgen de Guadelupe

The cold one war… Anheiser-Busch v. Modelo

19 October 2008 · 3 Comments

It’s complicated:  Anheiser-Busch (maker of watered-down urine colored beverages) is half-owner of Grupo Modelo, which brews Corona, Modelo, Pacifico and Victoria beers, among others.  According to Modelo, a 1993 partnership agreement with Anheiser-Busch requires Modelo’s approval of any stock transfers.

Anheiser-Busch has been negotiating a friendly takeover by the Anglo-Brazilian brewer InBev (Becks, Bass, Bohemia, Brahma… and on and on) for $52 million dollars.  Even with the economic meltdown, apparently breweries still have money (at least they create a real product, and not loans on the theoretical value of the future of loans based on… whatever).  Modelo has not been a partner to the agreement and is demanding to pull out of the deal, or at least be granted the right to buy back it’s shares from Anheiser-Busch.

InBev is seeking to control the world beer market, so wants the deal to go through (plus, being a company with Euros, a dollar deal is particuarly attractive right now) and the whole thing will end up in arbitration, according to the Wall Street Journal’s Heidi N. Moore:

“What InBev and Anheuser-Bush have done is give [Modelo’s claims] the back of their hand since the beginning,” complained a person familiar with Modelo’s thinking. “It’s mealy-mouthed,” a person close to InBev and A-B said of the arbitration threat.

InBev and A-B say it would be unwise for Modelo to scuttle the deal, considering that A-B shareholders want that $70 a share deal price and probably would sue for it. That could result in a hefty legal tab for Modelo. For their part, A-B shareholders don’t seem concerned; the stock inched up 0.3% today to $59.95.

Modelo’s Mexican stock is controlled by Tresalia Capital — the business set up by María Asunción Aramburuzabala when she diversified her fortune (she was the heiress to the beer empire) into media, telecommunications and private education. There is a political connection with the United States. Mr. María Asunción Aramburuzabala is Texas political hack and Bush crony turned United States Ambassador Antonio Garza, Jr. If the Anheiser-Busch sale goes through, it would be one of the few recent stock deals that earn money for the investors (never mind that it moves another U.S. company into foreign control). If Modelo pulls out, it would be able to make it’s own deals with InBev, probably giving the Mexican company a larger stake in the international beverage giant… and giving Mexican beers a higher profile internationally than they would enjoy as a partly U.S. owned brand.

There must be some ticklish conversations around the Aramburuzabala-Garza household these days.

But, the real question is… will the beer be any good?

Categories: Beer · Brazil · Clueless gringos in Mexico · Economy & Business · Food and Drink · Great Britain · Gringo(landia) · Maria Asuncion Aramburuzabala · Multinationals · Tony Garza (U.S. Ambassador to Mexico) · World (outside the Americas)

Sunday readings

8 June 2008 · Leave a Comment

Mexico’s War on Drugs is a Sham says Gardenia Mendoza of Florida’s La Prensa (translation in New American Media)

“This is the experience of 107 countries: If you only go after gangsters without attacking the financial structure or political protection, what happens is a paradox: you add more troops, prosecutors and police, and the criminal groups put more money into corruption,” says Edgardo Buscaglia, advisor to the UN and academic at Mexico’s Autonomous Technological Institute (ITAM).

“This creates an escalation of violence because criminals respond by bribing high-level officials in order to protect themselves against the state’s actions,” he adds.

It has happened in Lebanon, Pakistan, Colombia… and now it is happening in Mexico…

On the other hand, Ralph Blumenthal in the New York Times thinks that war could be “won” by following the example set by the Italian government’s war on the Marfia:

Is there something in the way the Americans and Italians worked together that could be applied to a partnership with the Mexicans? Certainly it is in the interest of the United States to seek such an alliance to stop the flow of drugs, guns and crime across the border, just as the Italian alliance helped stop that flow across the Atlantic. Indeed, President Bush has been pushing Congress to approve the first $500 million installment of a crime-fighting aid package to Mexico. Last week, American border governors met in Mexico with President Felipe Calderón to rally support for the effort and praise him for focusing on the drug lords.

Think Bush was bad for Latin America? Wait til Anheiser-Busch gets into the act! Nicholas Kozloff writes on John McCain (Cindy McCain is the heiress to a beer distribution fortune), U.S. Latin-American policy … and Budweiser at CounterPunch:

For Modelo, a strong incentive for entering the deal with Anheuser-Busch was the North American Free Trade Agreement or NAFTA: under the accord, U.S. import duties on Mexican beer were eliminated. As a Senator, McCain has been a big booster of economic globalization which has made consolidation of the beer industry possible. The Republican presidential hopeful supports NAFTA and has in fact assailed Barack Obama for his criticism of free trade. According to labor unions, NAFTA has cost the U.S. at least one million jobs, a fact of little apparent concern to the Arizona Senator. Though the agreement has led to a social and ecological disaster in Mexico, McCain does not support special provisions which would protect workers and the environment. In recognition of his efforts, the right wing Cato Institute gave McCain a 100% ranking when it came to promoting the free trade agenda.

Speaking of McCain, Quico, on the Venezuelan blog “Caracas Chronicles” looks at both U.S. candidates and who his (Groucho) Marxist president should support:

Now, from a Venezuelan perspective, the main difference between Barack Obama and John McCain isn’t what they are likely to do, but rather how they’re likely to play into Chávez’s strategy of internal-control-through-US-bashing. With his military background, tough-guy image, testosterone fueled rhetoric and penchant for humming tunes about bombing Iran, it’s easy to see how Chávez’s rhetoric could transition smoothly from Bush-whackery to McCainicide. Wouldn’t miss a beat.

But what if a black guy who opposed the Iraq War from the start and pledged to talk directly to him took office? Now things get interesting. An Obama presidency stands to completely scramble Chávez’s key strategy for internal control.

The Texas Association of Counties website (not my usual reading… a sombrero tip to Scott Henson) discusses the unforeseen consequence of expecting local officials to handle immigration arrests, especially when juveniles are involved, and there is no criminal violations (immigration violations are an administrative matter, not criminal one):

… what does a local official or law enforcement officer do when nobody is willing to accept responsibility for a juvenile suspected of being in this country illegally? And with the strengthening of immigration reform, will more situations like this occur and place unfunded mandates on local governments?

When asked … if ICE accepts juveniles into their custody, Mr. Reginald Sakamoto, Acting Chief of ICE’s Juvenile, Family and Residential Unit located in Washington, D.C., suggested local law enforcement “follow the directions provided in the Homeland Security Act of 2002 as it applies to unaccompanied alien children.”

The Uruguayan environmental magazine Tierramérica (available in Spanish, English and Portuguese) has an article by Mario Osava on modern agriculture’s over-dependence on too few crops:

Over the course of human history, people have consumed more than 7,000 species of plants. But in the last 100 years, about 75 percent of food crops have fallen by the wayside and now just three staples — wheat, maize and rice — make up about 70 percent of our caloric intake, according to United Nations figures.

Many ancient crops, like amaranth (Amaranthus) and quinoa (Chenopodium quinoa), both promising Latin American species, are grown by few farmers today, while rice and wheat cultivation continue to expand.

As the older crops disappear, the knowledge associated with them vanishes too, weakening farming and nutrition, say experts.

Food shortages? A local television station in Utah offers a novel way to stretch the family budget:

Categories: Agriculture · Americas (outside U.S. and Mexico) · Barack Obama · Beer · Border Issues · Bureaucracy · Cannibalism · Crime and Punishment · Drugs · Economy & Business · Environment · Food and Drink · Gringo(landia) · Hugo Chavez · Human Rights · Humor · Indocumentados · Italy · John McCain · Multinationals · Texas · Uruguay · Venezuela · World (outside the Americas)

Another day in paradise…

21 April 2008 · Leave a Comment

Our local gangsters must be on vacation. Other than a wannabe meth dealer getting himself stabbed during a robbery, this was all we had in the way of juicy crimes in this morning’s “Noroeste.” Worth translating for the “literary” quality of good provincial crime reporting , it’s also a reminder that with tourist season drawing to a close, we’re all getting a bit testy… and, with the added ingredient of copious quantities of beer, even in Sinaloa we have our normal, stupid crimes.

MAZATLÁN (IONSA). _ A Colonia Ricardo Magón Flores youth who presumably was one of the company of several subjects who struck four people defending themselves in a Zona Dorada bar was detained by private security guards and turned over to municipal police personnel.

Police spokesmen said the detainee was one Juan Manual Alvarez Astorga, an 18 year old living on Amapola street.

The subject was arrested 01:15 hours, soon after he presumably grabbed a beer belonging to one of four people from the Federal District who were partying inside the Bora Bora club, located at the corner of Camarón Sábalo y Rafael Buelna.

When they protested about the abuse, Alvarez Astorga — joined by at least eight other guys — commenced to attack the tourists, who were assisted by the establishment’s security personnel. The uniformed guards managed to subdue Alvarez Astorga, who apparently had initiated the aggression against the aggrieved patrons, one of which was, with considerable injuries, transferred to the Balboa Clinic emergency room, where he was admitted.

The detainee was turned over to the municipal authorities, who in turn placed him at the disposition of agents of the Public Ministry, who have taken charge of the judicial situation of the detainee.

Categories: Beer · Crime and Punishment · Food and Drink · La Raza (Mexican cultures and peoples) · Legal system · Mazatlan · Media · Nota Rojas (Crime News) · Policia · Provincia · Real Mexico · Sinaloa · Tourism

Resistence is futile…

18 October 2007 · Leave a Comment

 Mexicans conquer the world…

Categories: Beer · Economy & Business · Folklore/customs · Food and Drink · Humor · La Raza (Mexican cultures and peoples) · Real Mexico

Give us the duck and nobody gets hurt

14 May 2007 · 1 Comment

MEXICO CITY – Donald Duck has chased off a Mexican look-alike after a trademark dispute that simmered for

decades between Disney and a beverage maker that copied the hot-headed cartoon character for its logo in 1940.

 

Pascual Boing, known in Mexico for tropical fruit drinks like mango and guayaba, is ditching its old logo based on Walt Disney Co.’s sailor-suited duck in favor of a rapper-style duck with spiky feathers and a blue baseball cap worn backward.

The updated character still will be known as Pato Pascual (Pascual Duck) and the beverage cooperative already has printed the new logo on some of its packaging. Alfonso Sanchez, No. 2 on the Pascual Boing board, said the company was replacing logos on its trucks and staff uniforms with the new design.

 

The dispute hasn’t been decided one way or the other but we wanted to bring this face, which is years old, up to date,” he said. “The new one is similar but younger.

(San Diego Union Tribune)

Pascual isn’t your average soft-drink company. Started as a bottled water company, Refrescos Pascuals first CEO, Rafael Jimenéz, gave the finger to gringos when he ripped off Betty Boop and Donald Duck in 1940 to use as logos on his very Mexican soft drinks… in flavors you won’t find outside the Mexican aisle of your supermarket… guava, mango, tamarindo, mandarino… Betty, radically modified into “Lulu” still graces bottles, but maybe the new wise-guy duck fits.

 

Pascual was part of Mexico’s push for import substitution. If a product was available in the United States, then it was national policy to try to provide a similar product (even if lesser quality) in Mexico. Sometimes, this meant there was only one brand of something like canned soup (Herdez), but at least the Mexican consumer had the same kind of stuff available.

 

It also meant that Mexican products were available in packaged form. Maybe now in a few supermarkets catering to Mexican immigrants in the U.S. you can find canned flor de calabaza soup, or Burro-milk bath soap, or guava flavored soft-drinks, but until recently these were only available in Mexico.

 

In the 1990s, when globalism and NAFTA were all the rage, a lot of the Mexican equivalents disappeared or were bought up by U.S. multinationals. Even national brands like Aguardiente el Presidente and Cerverza Corona came under foreign ownership, or, in Corona’s case, major stock ownership by outsiders — Anheiser Busch: ¡que barbaró!

 

Pascual, despite appealing to Mexican tastes… and an advertising campaign based on patriotism (“the last refuge of a scoundrel… or a desperate company”) very nearly went under. They successfully turned themselves into a cooperative, 100% employee owned and operated.

 

The new, “mas fornido” Pato Pascual (I looked and looked for a photo, but couldn’t find one) was designed children of the owners. The new punk wise-ass duck really fits a company whose product literature never refers directly to their newest consumer product. Boing… and the Pascual cooperative is going up against the biggest market of them all, introducing their own version of what Sr. Jimenéz used to call “las aguas negras del imperio yanqui” (Yankee imperalist sewage): Boing Cola.

“Bat” Guano does his part to support the Mex Files. He’d probably come up with the $35 a year in change, but Paypal is safer and easier. Less than three bucks a month isn’t much for a website that is updated nearly daily, and isn’t cluttered up with advertising. To those who’ve given already, many thanks…

Categories: Beer · Coca-Cola · Economy & Business · Food and Drink · Gringo(landia) · Mexican History 1921+ · Multinationals · NAFTA · Organized Labor (Sindicatos) · Real Mexico · Trade agreements and issues

Fat drunk and stupid is no way to go through Mexico

12 May 2007 · 2 Comments

This isn’t meant to apply to just Canadians. Gringos are apt to behave in the same way, though a lot of us (U.S. us’s) are in Mexico visiting relatives or acquaintances. Proportionately, more Canadians are package tourists and “springbreaker” tourists than we are, but a drunk is a drunk is a drunk.

Sami”, in a comment on my post about the latest Canadian death, and the coverage in that country’s media , made a good point:

In Mexico, being drunk in public is a big no no, something that will get locals and foreigners into trouble. I see so many tourists coming for cheap drinks and hookups… wandering around obnoxiously and throwing up in the bushes. The way a lot of tourists act in Mexico is not how they would conduct themselves in Canada.

A Canadian commentator on the Thorn Tree Message Board writes:

I also think it’s a miracle more Canadians don’t get seriously injured or killed in Mexico. The common denominator in a lot of these incidents is booze. I don’t know how many times I’ve heard someone say they were going to Mexico, and the first thing they intend to do is get drunk. We as Canadians don’t seem to regard any other tourist destination this way. Mexico means cheap booze and no rules to many of us, and it’s a recipe for disaster. Sadly, a lot of the resorts seem to promote this behaviour. A while back, my wife and I were on a beach in Mazatlan, and were next to a large group of young people from Calgary. It was two o’clock in the afternoon, and they were just so terribly drunk. They were rude, obnoxious, guzzling tequila on a public beach and directing racial slurs toward the vendors selling things on the beach. They could not walk a straight line, but were swimming at a place with a fairly strong undertow. Several had sunburns that probably would require medical attention. I was embarrassed by their behaviour, hopefully they stayed close to their hotel, and didn’t inflict themselves on the rest of the city. Most places in the world acting this way in public would have unwelcome consequences, so why do so many Canadians think they can get away with it in Mexico?

Todd Babiak of the Edmonton (Alberta) Journal writes:

Talk to Mexicans about Canadians and you’ll hear two stories. They love Canadians. Thank you, friends, for coming to our country! Talk a little longer and you’ll hear the second story, and it isn’t pleasant. Canadians, who like to think of themselves as a mild and friendly people, do not enjoy an enviable reputation in these tourist towns. We’re famous for drinking to excess, for patronizing and insulting Mexicans, for treating their country like the site of a giant frat party.

Indeed, certain parts of Mexico have an extraordinarily high crime rate. In the past seven years, there have been 172 reports of violence against Canadians in the country. But 172 out of seven million isn’t a particularly high number, considering the way many of us act in Mexico. If we were to parade drunkenly up and down Whyte Avenue in Edmonton or 17th Avenue in Calgary, drinks in hand, shouting at women, we would be inviting violence. It’s no different in Acapulco or Cancun.

I’ve hinted at the Mexican distaste for drunks before. Of course Mexican get drunk and act like assholes like anybody else, but they do it in their own country, behind closed doors (even in towns where shop doors are always open, cantinas have louvered “saloon doors” — and usually a wall before you get to the barroom — so the public is spared the sight of what goes on in there.

I was talking about “race” and class, but I once saw a drunk called every filthy name in the book for … well… acting like a drunk (he pooped his pants). What made the occasion remarkable among the many times I’ve seen drunks berated in public in Mexico was that he was “güero” and that among the insults used by the very “Aztec-nosed” brown Mexicans, the called the guy a “dirty Indian”. Otherwise, the sight of ordinary Mexicans expressing open contempt for a drunk wouldn’t have been anything I would have noticed. It’s the way things are.

Also, along the lines of “race” and class… I’ve noticed that the white foreigners (I’ve never heard this from persons of color) sometimes say the “Mexicans hate us.” However, when I think about it, the folks who say this are the ones who spend an inordinate amount of time in those off-the-street cantinas.

Or bars that cater to foreigners and the well-heeled. Though I don’t drink, I’ve been in my share of clubs. Fresas and nacos both get shit-faced, of course, but are usually with a bunch of friends that pull them out before they get kicked out. And, they know better than to hit on someone else’s significant other. They know the rules. The foreigners don’t. OK, in the tourist bars, Mexicans act like tourists, but the folks who go to the resorts in places like Cancún or Acapulco are either Fresas (and dickheads by definition), or playing big-shot for a couple of days, and again, probably with friends who know the social rules and will keep them out of trouble. IF they do get into trouble, no body is going to claim it was some elaborate plot, anyway.

Back in 2004, I’d written that William S. Burroughs thought he was seducing Mexican cops with liquor and drugs (and sex), when the reality was that back in those days, only a junkie or drunkie would take a job that made a person a social pariah in the 1940s.

I’d warned people in my little Mexico City guidebook too:

…public drunkenness is not much tolerated outside of tourist areas like the Zona Rosa. I have seen drunks publicly berated and nearly attacked outside of these areas.

And did I mention Pancho Villa, who was a teetotaller, had drunks in his army shot as cowards and traitors? Plutarco Elias Calles — when he was Revolutionary Governor of Sonora — dealt with public intox by putting drunks in front of the firing squad. But, then Plutarco was the son of an alcoholic and I’m told children of alcoholics can be pretty hard-core.

Sorry, folks… but the Hollywood image of the drunken happy Mexican is just in the movies.

The Mex Files is skinny, sober and… we hope… kinda on the ball. But being broke is no way to go though life…

Categories: Beer · Canada · Clueless gringos in Mexico · Drugs · Economy & Business · Food and Drink · Gringo(landia) · Horses · Jamaica · Media · Mezcal · Non-Mexican writers/artists on Mexico · Real Mexico · Tourism · William S. Burroughs

The show must go on

7 April 2007 · Leave a Comment

These Holy Saturday “Judas Plays” don’t really have an equivalent in Anglo-American culture.  They’re something of the medieval “Mystery Play” mixed with a ”Punch n’ Judy” show and vaudeville.   They are a form of morality play, in which the Judases — representing various evils in the world — are punished.  I saw one performed in Nahuatl, where the Judases were AIDS, alcoholism and multinational corporations. This year, legalized abortion is often one of the “Judases” of the world.

After the play, the Judases are burned… in effigy of course.  Those effigies tend to take on the personality of whatever politician has pissed off the organizers that year.  Whether people are cheering the damnation of “War”… or it’s personification in a George W. Bush is an open question. 

They’re a people’s entertainment… not to be taken TOO seriously, but then, I guess some folks just get caught up in the … ahem… spirit of the thing:

A ruckus broke out at the Holy Saturday Passion Play in Cuajimalpa, resulting in injuries to four actors.

As is traditional, one of the Judas characters was being whipped in the vestibule of the Church of San Juan, when the crowd got into a brawl with the “Romans” and their assistants.  Some members of the audience were drinking.  Punches and beer were thrown.  Secretariat of Public Security officers were called to remove three people, who were not accused of any crime. 

A few minutes later, however, the three returned to start trouble again.  According to witnesses,  the three were under the influence of spirits.  Civil Defense units were called to treat the wounded, and two actors were taken to the Public Ministry to make a declaration. 

(Johana Robles in El Universal.  My translation)
 

Categories: Beer · Ciudad de México · Crime and Punishment · Cuajimalpa · Folklore/customs · La Raza (Mexican cultures and peoples) · Nota Rojas (Crime News) · Policia · Real Mexico

¡Gringos flojos!

15 February 2007 · 1 Comment

I don’t drink, but geeze, even if you’re shit-faced, how hard is it to cut up some limes… uh, well BEFORE you start drinking, I mean…

(The Business Journal of [where else?] Milwaukee, 6 Feb 2007):

Miller Brewing Co. is set to introduce a Mexican-style beer, Miller Chill, that it intends to market to a broad audience.

“We’re trying to court the market in general, not just Hispanics,” Miller spokesman Pete Marino said.

The new brew, which is a chelada-style beer that comes infused with salt and lime, will be test marketed beginning in March.

“This will be Miller’s take on a Mexican classic,” Marino said.

At 110 calories, Miller Chill will be marketed as a light beer that the Milwaukee-based brewer hopes will compete with mainstream beers such as Bud Light, Budweiser and Coors Light, Marino said.

In other words, crappy “light beer” with lime flavoring. ¡Qué barbaro!

Sombrero tip to The Latin Americanist)

Categories: Beer · Economy & Business · Food and Drink · Humor

Can You Spare a Peso?

17 August 2006 · Leave a Comment


Chances are that you’re not in the quite ready, but if you’re in the business of building a Mexican dysnasty, you should at least familiarize yourself with some of your fellow “players”. It’s not my job (in this piece) to trash the rich and powerful in Mexico. I simply want to “introduce” some of the movers and shakers who are playing a big role influencing and shaping modern Mexico. Be your own judge.

Chris Hawley of the Arizona Republic wrote an interesting article about Mexico’s dynasties and some of the challenges they are facing as they enter the U.S. markets and as some of their aging founders pass the baton to their young’uns.
www.azcentral.com/arizonarepublic/news/articles/0816grupos.html

“Carlos Slim is rich. Insanely rich. Astronomically rich. If you took his $37.6 billion and laid the dollar bills end to end, they would stretch to the moon and back seven times, that’s how rich he is.” ~ Chris Hawley of the Arizona Republic

Slim (66 yrs old) bought Telmex for a cool $443 million (in 1990). He’s made his fortune in the communications business. He has expanded by buying CompUSA and he owns a substantial piece of Saks Fifth Ave. He could afford to smile a little…. don’t you think? Slim is with Grupo Carso.

Slim’s business controls about 90% of the hard line phones in Mexico (Telmex). He’s heavily invested in insurance, cell phones (American Movil), retail, cigarettes(Cigatam), restaurants (Sanborns), and auto parts stores. http://www.newint.org/issue368/worldbeaters.htm

With the help of Rudolph Giuliani, Slim has launched a huge restoration project in the Historic District of Mexcio City. After the clean-up, the eventual plan is to push the vendors, homeless kids, and the poor out of the district in order to raise property values. Since Slim owns a substantial amount of property in the Historic District, it’s seen as a self-serving move rather than simply a nationalistic one.

Maria Asuncion Aramburuzabala (39 yrs old) sure has good reason to smile. She known as the “Beer Queen” of Latin America. She has investments in Grupo Modelo, maker of Corona and Negra Modelo. A wealth of 2 billion earned her the title of Mexico’s richest woman. Cheers, Maria!

Maria made another power move last year by marrying Antonio Garza Jr. (Bush confidant and U.S. ambassador to Mexico). After a house hunting trip to Austin, Texas last year, the speculation is that the power couple may be making a bid to run for the governorship of Texas. Maria has been quoted as saying, ” “It wouldn’t surprise me if someday I am ‘living in the great state’ campaigning by his side”

Media mogul, Emilio Azcarraga, leads Mexico’s biggest TV network, Televisa. At the young age of 38, Emilio is worth about 1.7 billion dollars. He looks like he’s pleased with himself. With his family ensconced in a media and sports empire, he can probably get the best seats in the house at any futbol stadium in the world. Emilio is part of the Televisa Grupo. Last year, he was making plans to become a U.S. citizen so that he could increase his stake in Univision (U.S. based Spanish TV).

Led by Lorenzo Zambrano (60), Mexico’s Cemex company is the world’s largest cement company. Lorenzo has aggressively bought up cement businesses in the U.S., Mexico, Spain, France, Latin America and much of the world. He’s bucked the trend to diversify by concentrating souly on the business he knows best. Lorenzo’s fortune is put at $2 billion.

Last year the Wall Street Journal tarnished his reputation by accusing his company of gouging the poor people of Mexico, but Lorenzo didn’t let that slow him down. Lorenzo stays low-key and lives on a hillside in Monterrey.

Here’s a link to Lorenzo’s amazing/gutsy career: http://www.economist.com/displayStory.cfm?story_id=5017200

These are just a few of the rich and powerful in Mexico who are investing their capital in the Mexico and around the globe. Last year, Mexico’s elite invested over $6.7 billion in the U.S. businesses.

“The numbers show that far from being just a source of illegal migrants, Mexico is increasingly becoming a source of investors. Here we are, complaining about illegal immigration and saying Mexicans should get out of our country, so it’s extremely surprising for Americans to find that there is a huge amount of foreign direct investment coming in (from Mexico).” ~ Dawn McLaren, a research economist at Arizona State University

Categories: Beer · Carlos Slim · Economy & Business · Emilio Azcarraga · LYN_2 posts · La Raza (Mexican cultures and peoples) · Lorenzo Zambrano · Maria Asuncion Aramburuzabala · Media · NAFTA · Technology · Trade agreements and issues