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My Absolut last post on vodka

8 April 2008

Condolences to Laura Martinez, who attempted to find a bit of humor and irony during a difficult time… and ended up the target of every irony-challenged yahoo north of el Rio Bravo del Norte.

Burro Hall calls it another “French Retreat” (Absolut is owned by the Franco-British firm, Pernod-Ricard). I’d call the cancellation of an ad campaign designed by an Argentine for a Swedish vodka, run in a Mexican publication for Juniors… and normally not of interest to anyone else… discontinued because crazy gringos were too irony-challenged to think it was serious, another episode (and a stupid one) in the long, bizarre and sordid history of U.S. cultural imperialism.

If they can’t take a joke, fuck ’em.

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