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Mex Files punked!

13 October 2009

coronaI posted about this Corona ad back on 28 September… which is funny in a way, though someone  found it less so, and complained to Corona’s ad agency, eliciting this e-mail:
Thank you for reaching out to us and bringing this ad and the Citizen Orange discussion to our attention. Prompted by your note, we looked into the origin of this ad as it wasn’t created by the agency and it appears to be a spec piece done without client input or approval by an aspiring art director.

We’re not sure how it made its way onto the blog you forwarded, or others for that matter, but wanted to let you know. We’ll also make sure this is clarified on Citizen Orange and the other blogs that posted the ad.

Again, appreciate you bringing this to our attention.

Kind regards,

Peter Krivkovich
President / CEO



They got me!

3 Comments leave one →
  1. Fatmex permalink
    13 October 2009 2:21 pm

    It’s good to know that they have better business sense than not. It happens to the best of us.

  2. Steve permalink
    13 October 2009 2:28 pm

    I was roundly amused by this.

    Apparently, it is possible that one of these days a little wavelet you send out from your blog might to turn into a real tsunami on the come back. I hope not.

  3. Mary O'Grady permalink
    13 October 2009 9:34 pm

    I’m glad to hear that Corona Central, whatever that may be, did not actually pay for this sop to the worst elements North of the Border.

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