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¡Tierra y Liberdad!… y cerveza?

28 May 2010

“What good is a revolution, if you can’t have beer?” as Rosa Luxemburg never said.  Cervecería Revolución — a “100% national brewery” — is already marketing Zapata Beer, and plans to introduce Pancho Villa beer later this year.

I don’t think it’s going to be “alcohol-free”, though Villa himself was.  His first official act whenever he took over a territory was closing the breweries, smash up the distilleries and close the cantinas.  And had more than one officer shot for drinking.

This would be like introducing Cary Nation Whiskey in the United States.  Ah well, even though Mexicans know their history well, it’s not the first time Pancho Villa has been used to advertise… well… just about anything.  He liked food… and women… not beer.

4 Comments leave one →
  1. JC Brown permalink
    13 July 2010 11:05 pm

    Just let me know where and when both brands will be available. JimB

  2. JC Brown permalink
    13 July 2010 11:13 pm

    And I may want a case of those glasses, too!

  3. mando permalink
    29 March 2011 4:08 am

    where can i buy this beer?

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