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Nobody doesn’t like Sara Lee

10 November 2010

Mexicans selling the pastries Americans can’t…


Nov. 9 (Bloomberg) — Grupo Bimbo SAB, the world’s largest bread maker, agreed to buy Sara Lee Corp.’s North American bakery business for $959 million to boost sales outside Mexico.

The transaction, which includes the right to the Sara Lee brand for bakery goods in the U.S. and regional brands such as Heiner’s and Rainbo, will likely close during the first half of 2011, Mexico City-based Bimbo said today in a statement.

Bimbo, which makes Entenmann’s cakes, Thomas’ English Muffins and Mrs. Baird’s breads, currently gets most of its sales in Mexico. Buying the Sara Lee unit may help make the U.S. Bimbo’s largest market, building on its $2.5 billion purchase of George Weston Ltd.’s U.S. baking operations.

Nothing half-baked about this … both Bimbo and Sara Lee stock prices rose.

2 Comments leave one →
  1. El Chismoso permalink
    10 November 2010 2:26 pm

    I wonder if Bimbo is going to sell the Negrito in the U.S.??

    • Jose Guadalupe Garcia Cavazos permalink
      11 November 2010 9:45 am

      lmao! I saw the video.If they want to sell that here in the USA, then they would have to totally redo their packaging, or rebrand the whole thing all together. The NAACP will have a field day on bimbos ass man, I sure hope they have a US marketing department.

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