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What’s in a name?

19 March 2010

Crisol Plural (Aguascalientes) has a small notice about a couple of foreign car companies that are looking for Spanish-speaking marketing consultants.

Suzuki — manufacturer of the “Kei” class (very light vehicle) Moca, and Mazda — which has had success in Asia with it’s Kei-SUV crossover, Laputa — seem to be both have trouble selling these products in Latin America.

One Comment leave one →
  1. otto permalink
    19 March 2010 11:23 am

    Don’t forget the classically named Mitsubishi Pajero.

    Then there’s the GM “No Va”, too.

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