What’s in a name?
Crisol Plural (Aguascalientes) has a small notice about a couple of foreign car companies that are looking for Spanish-speaking marketing consultants.
Suzuki — manufacturer of the “Kei” class (very light vehicle) Moca, and Mazda — which has had success in Asia with it’s Kei-SUV crossover, Laputa — seem to be both have trouble selling these products in Latin America.







Don’t forget the classically named Mitsubishi Pajero.
Then there’s the GM “No Va”, too.